Silicon Updates: Microsoft Power Business Intelligence for Associated Press

Power Business Intelligence (Power BI) is the analytics service owned by Microsoft. The goal of this service is to provide interactive visualisations to the users, with business intelligence capabilities. This helps the users to create required reports and dashboards without any higher level assistance. The Power BI service was announced by Microsoft in September 2013 and was launched into the market in July, 2015. Power BI serves as a powerful tool for data analysis.

News in the recent times has been very illustrative with huge data to gather more information at a glance. Such illustrations need data analytics to be through and easily made. Microsoft Power BI serves the purpose and Associated Press wants to take the advantage here. As AP is serving across the globe, the company is trying to put itself more into serving effective data to the readers.
Yes! AP has collaborated with Microsoft to use its Power BI service. Associated Press is into journalism for more than 170 years. It has uncovered the most exciting, path breaking and phase changing news to the world. Based upon the data from Power BI, AP will be able to provide news based on location with better specificity. With its service in more than 100 countries, AP publishes news into every possible news object category. AP has recently presented a data set related to quality of water in America, which finally led Donald Trump to visit these regions.

Data journalism has become a staple of reporting across beats and platforms, no longer reserved for specialists. Government agencies, businesses and other organisations all communicate in the language of data and statistics. To cover them, journalists must become conversant in that language. - Associated Press

The final goal of Associated Press in collaboration with Microsoft Power BI is to provide most relevant news to the reader. Visualisations in the news that a user reads, sill involve the reader more into the content, providing the detailed information. Associated press has unveiled the user of Power BI for the members like WTOP to enhance its coverage of Virginia gubernatorial primary elections.

Associated Press in collaboration with Power BI for Virginia primary elections data visualisations

The collaboration with Microsoft to enhance our data journalism efforts with Power BI helps take data storytelling to the next level. - Troy Thibodeaux, AP data journalism team editor.

Source: Microsoft blog